A New Brand Identity for the Concours

This new visual signature reflects both the organization’s history and its ambitions. The dynamic, contemporary image honours the Concours’ legacy and reputation while positioning it toward the future.

The new graphic identity takes the form of an M, a dual symbol that affirms both the Concours’ roots and its mission: M for Montréal, the host city and a vibrant force on the international music scene; M for Music, the beating heart of the organization and the event.

The concentric circle and the movement emanating from it suggest both the outreach of a competition that has helped bring young international artists to the forefront from Montréal, and the gathering of an entire community of artists, music lovers, and partners around a shared passion.

A curtain composed of the five lines of the music staff rises on the Concours and its next chapter. From April 24 to May 5, 2027, join us to applaud the 25 competitors of the 25^th edition.

The Concours warmly thanks the team at Studio Le Séisme for its invaluable support throughout the image and website redesign.